Top 5 Printed Materials That Can Help Boost Your Brand

Banner Stands - All - Bright Print Works

No matter the industry, one of the keys to success in business is to build brand awareness. Thanks to the internet, consumers have more options than ever when choosing a retailer. Even local businesses need to do more to stand out and be remembered by potential customers. Many companies try to build their brands with the internet alone. However, some traditional marketing methods remain incredibly useful for building brand awareness. Here are four printed materials you can get from Bright Print Works that can help boost your brand.

Business Cards and Brochures

Business cards and brochures have been used for centuries to help businesses inform people about their services. A high-quality business card is a necessity for professionals who meet potential clients face-to-face. The card is a physical reminder of the essential information about a professional. Bright Print Works can produce business cards that make an impact. We have styles in matte, silk, UV gloss, and more. 

Similarly, brochures are a time-honored way to spread information about a business. They can be used as handouts at events, sent in a direct mail campaign, or left in a location where your target audience is likely to visit. Business cards and brochures are also a fast way to exchange information. It only takes a second to give potential customers something with all the information they need to contact you in the future. Bright Print Works can help you create a brochure that will wow your audience. We have multiple options for size and can produce brochures for direct mail campaigns.

Brochure Printing from Bright Print Works
Door Hangers | Bright Print Works

Door Hangers

Building brand awareness is essential for businesses that are limited to a geographic area. For example, a local pizzeria has a limited delivery area. To get the most business possible, they need everyone in the area to know about them. Door hangers, like the ones you can get from Bright Print Works, are an excellent way to ensure your message reaches everyone in an area. It’s almost impossible for a homeowner to ignore a door hanger. Once they have it in their hand, they are sure to notice your brand’s message, especially if it comes with coupons. Door hangers are also a useful component for any house-to-house public information effort. You can use them to inform anyone who wasn’t at home about the issue.

Counter Cards

When you want to remind customers about options or specials at the point of purchase or the point of sale, counter cards are the way to go. You often see counter cards near the register when you’re about to pay. Restaurants use them to remind patrons about gift cards and deserts to go. They can be used by any business where the clients will be standing at a counter for a moment. Many companies use them to announce upcoming specials and policy changes. You can get a one-sided counter card and stand from Bright Print Works. Our cards come in three sizes, ranging from 8.5” x 11” to 11” x 17”.

Counter Cards - Bright Print Works
Magnets - Bright Print Works


Keeping your branding in front of consumers is the best way to help people remember your company and the services you provide. One way to make sure people always see your branding is to use your logo on something magnetic. Magnetic marketing materials, like the ones produced by Bright Print Works, can be used in several ways. Giving your customers a refrigerator magnet ensures they will see your branding every time they go for a drink or snack. You can encourage people to put the magnet somewhere they’ll see it by having useful information or coupon codes printed on it. You can also turn any car into a company vehicle by having your branding printed onto a vehicle magnet

The ideas mentioned here just scratch the service of all of the ways printed marketing materials can help you build your brand. Take a look at all of the services offered by Bright Print Works to see more ideas for building brand awareness. Send us a message online if you have any questions about using Bright Print Works to help your business grow.


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Why is Print Still Effective?

Why is Print Still Effective

With the advancement of technology, entrepreneurs can create breath-taking websites and online catalogs. Customers can shop and process their payment online. A few business owners tend to overlook the power of print media. Why? In recent years, the printing industry has seen a decline in sales. “According to one of the studies in the US Printing markets, printing industry sales have declined by 25-30% in the past four years from 2008 to 2012” (Entrepreneur). But the good news is print media is effective in boosting your eCommerce customer base.

Stationery is Still Relevant

Why is print still relevant? It’s because business owners always place window decals with their hours and contact info. They mail postcards, flyers, and even have sidewalk signs to promote their business. More reasons why include:

  • Print pushes you to see how your visual design look both in print and online.
  • Print helps you test your ability to design to engage your audience without relying on digital content (e.g., animation, clickable text, etc.).
  • Print gives you a tangible way to promote awareness in your community. By having your logo on print materials, it shows your seriousness about your business and how everyone in the community responds to it.
  • Lastly, print makes you personable. It shows your audience that you’re the face behind the business. Try including your picture and a short excerpt on your printed material.

How to Boost Your Online Presence

Can print help boost your social media presence? Yes, it can! In this digital age, most of your audience is tech-savvy, so use that knowledge to your advantage. Including your social media page(s) on your printed material shows clientele that you’re also tech-savvy and keeping up with the digital age as well. Try the following tips:

  • On your written material, including your Facebook page, Twitter handles, and other social media pages you manage.
  • You can also include hashtags so your audience can look at your story later and click that “Follow” button.
  • Print and social media work together by reaching multiple generations of people. Even if the elderly don’t know how to use social media, they can ask someone for help or at least they have your printed material as reference.
  • You can share your online reviews offline.
  • Since almost everyone has a smartphone and tablet, it just makes sense to include your social media page.

Despite the media reporting a decreased margin in the printing industry, print isn’t completely deceased. You can use it to build your online presence, gain new clientele, and show your audience that you’re keeping up with the digital age. Bright Print Works have helped small to mid-sized companies achieve their marketing goals by providing marketing materials to help promote their business. Part of Bright Print Works’ goal is to help their customers save money, which they guarantee they’re the lowest priced printing service. If you find a lower price with a competitor, they’ll give you a 10% discount. Contact them today for more information.