No matter the industry, one of the keys to success in business is to build brand awareness. Thanks to the internet, consumers have more options than ever when choosing a retailer. Even local businesses need to do more to stand out and be remembered by potential customers. Many companies try to build their brands with the internet alone. However, some traditional marketing methods remain incredibly useful for building brand awareness. Here are four printed materials you can get from Bright Print Works that can help boost your brand.
Business Cards and Brochures
Business cards and brochures have been used for centuries to help businesses inform people about their services. A high-quality business card is a necessity for professionals who meet potential clients face-to-face. The card is a physical reminder of the essential information about a professional. Bright Print Works can produce business cards that make an impact. We have styles in matte, silk, UV gloss, and more.
Similarly, brochures are a time-honored way to spread information about a business. They can be used as handouts at events, sent in a direct mail campaign, or left in a location where your target audience is likely to visit. Business cards and brochures are also a fast way to exchange information. It only takes a second to give potential customers something with all the information they need to contact you in the future. Bright Print Works can help you create a brochure that will wow your audience. We have multiple options for size and can produce brochures for direct mail campaigns.
Building brand awareness is essential for businesses that are limited to a geographic area. For example, a local pizzeria has a limited delivery area. To get the most business possible, they need everyone in the area to know about them. Door hangers, like the ones you can get from Bright Print Works, are an excellent way to ensure your message reaches everyone in an area. It’s almost impossible for a homeowner to ignore a door hanger. Once they have it in their hand, they are sure to notice your brand’s message, especially if it comes with coupons. Door hangers are also a useful component for any house-to-house public information effort. You can use them to inform anyone who wasn’t at home about the issue.
When you want to remind customers about options or specials at the point of purchase or the point of sale, counter cards are the way to go. You often see counter cards near the register when you’re about to pay. Restaurants use them to remind patrons about gift cards and deserts to go. They can be used by any business where the clients will be standing at a counter for a moment. Many companies use them to announce upcoming specials and policy changes. You can get a one-sided counter card and stand from Bright Print Works. Our cards come in three sizes, ranging from 8.5” x 11” to 11” x 17”.
Keeping your branding in front of consumers is the best way to help people remember your company and the services you provide. One way to make sure people always see your branding is to use your logo on something magnetic. Magnetic marketing materials, like the ones produced by Bright Print Works, can be used in several ways. Giving your customers a refrigerator magnet ensures they will see your branding every time they go for a drink or snack. You can encourage people to put the magnet somewhere they’ll see it by having useful information or coupon codes printed on it. You can also turn any car into a company vehicle by having your branding printed onto a vehicle magnet.
The ideas mentioned here just scratch the service of all of the ways printed marketing materials can help you build your brand. Take a look at all of the services offered by Bright Print Works to see more ideas for building brand awareness. Send us a message online if you have any questions about using Bright Print Works to help your business grow.
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